01
Price with discipline
EMBER models acquisition, load, margin, and risk continuously—so every brand makes commercial decisions with a real energy company behind it.
AI-powered energy brands
One AI.
Hundreds of brands.
Powering what matters to you.
Hearth is a retail electricity company operated by EMBER. We launch focused energy brands for distinct households—without rebuilding the company behind each one.
EMBER active
One AI. Hundreds of brands. Infinite households.
18 + DC
Deregulated US electricity markets
$85B
Addressable household opportunity, including add-ons
01
AI operator shared across the whole house
EMBER is the company
A new brand is a configuration—not a hiring plan.
Traditional retailers duplicate teams for every brand and market. Hearth centralizes the hard machinery, then lets each consumer brand feel deeply specific.
02
Make the brand specific
A household identity becomes a focused proposition: audience, promise, partnerships, and service experience aligned around what matters to them.
03
Operate with care
Enrollment, billing questions, retention, and support are orchestrated in each brand’s voice—without building another operations team.
04
Expand responsibly
Licensing, disclosures, controls, and market workflows are built into the system from the first market onward.
Designed around identity
Energy is the same. Identity isn't.
The first brands begin with pet-owner households, then extend to the many communities whose values deserve more than a generic rate card.
Brands earn their place by belonging to a household's world—not by shouting the lowest price.
What that changes
- Lower-cost acquisition through identity-led marketing
- Premium positioning in a commodity category
- Longer retention when leaving means leaving an affinity
Clear answers
How Hearth works
The house of energy brands
Know an identity worth powering?
Bring Hearth an audience, a market insight, or a launch partnership. EMBER will help turn it into a power brand households recognize as their own.