Electricity is a commodity. Belonging is not.

Every electricity retailer sells the same electrons. Hearth believes the enduring advantage is identity: a brand built for one specific kind of household, with an offer and experience that reflect what that audience values.

EMBER, our AI, removes the historical cost of launching those brands. It operates pricing and hedging, customer service, growth, compliance, and operations across the portfolio, turning each new brand into a configuration rather than a new company.

Hearth was founded by Rafael Mendes, who previously built a digital energy retailer to unicorn scale across eight deregulated markets. Our vision is a house of hundreds of focused power brands, all operated by one intelligence.